Signal
Signal
Graphic Design & Speculative Design
This project reimagines the red envelope through a futuristic lens, responding to the fading physical rituals of the Spring Festival in an increasingly digital world. As red envelopes shift to platforms like WeChat, the tactile warmth and unspoken affection once carried in hand are often lost. By fusing a digital-inspired aesthetic with traditional cultural symbolism, this set of envelopes seeks to restore emotional depth to a modernised ritual, offering a vision of the future where tradition is not replaced, but reinterpreted and reconnected.
电子红包
平面设计 & 推测性设计
这个项目以未来主义的视角重新想象红包文化，回应在日益数字化的世界中逐渐消逝的春节实体仪式。随着红包转移到微信等线上平台，曾经通过双手传递的触感温度与无言的情感也随之淡化。通过融合数字美学与传统文化象征，这组红包设计试图为现代化的仪式重新注入情感深度，呈现一种未来图景——在这个 未来中，传统并未被取代，而是被重新诠释与重新连接。
